Joanna Krupa is promoting polish cosmetics

Clothes companies want to make money on cosmetics. After Wittchen and Próchnik ​​time to Esotiq & Henderson.

"You look not only push-up, you look" hypnotaizng "" - says supermodel Joanna Krupa in advertising of Esotiq's breast creme. The success of a new cosmetics brand Esotiq, which is a child of Esotiq & Henderson (E & H), polish clothes manufacturer, is in the interest of well-known model. She is not only the face of the brand, but also a shareholder of E & H, a company listed on NewConnect. How much is going to earn all comapny?

- In 2013, sales of cosmetics are estimated to be 15 million zł - says Adam Fiddler, president of E & H.
These results company is going to achieve on polish market. He does not hide that he has international ambitions. E&H is interested in U.S. and China.

Why these countries? Because of Krupa's popularity there. On both markets were also commissioned laboratory tests, which will open before E & H worth billions markets. Although  E & H group doesnt complain about financial results - at the end of 2012, its revenues have more than 90 million zł. There is 25-percent increase in sales. What's the reason? New boutiques stand (at the end of 2012, their number exceeds 190), opened in collaboration with the famous fashion designer Eva Minge, and cosmetics, which earlier this year to improve the profitability of the manufacturer.
E & H will not be first polish clothes company interested in cosmetics. Perfume can be bought from Wittchen, leather goods manufacturer and Próchnik, a polish expert of coats.

In UE nad USA most known brands of clothing, particularly with high-end, heve sold  cosmetics  for many years. Dior, D & G, Chanel, Giorgio Armani, Yves Saint Laurent - are examples of the most recognizable. According to Jerzy Mazgaj, the owner of Paradise Group, a national company a little rushed.

- Launching cosmetics bu clothes comapny makes sense when the brand is very strong. A majority of polish companies, including E & H, have to still work on their  brands - says Jerzy Mazgaj. [pb]